Welcome to BlogNotions' Hospitality Blog

The BlogNotions Hospitality Blog delivers a diverse series of perspectives provided by thought leaders in the hospitality industries. Presented by NetLine, this forum delivers compelling updates on the technologies being used for a variety of hospitality services, discussions of various problems and solutions, best practices for event planning and execution, tips and tricks for successful marketing, and much more. Here you can find helpful information, ask questions, and collaborate freely.

Recently, HOSTEUR™ published a paper of mine entitled “Seeking Jobs on Social Media: Are You Ready?” (p. 13 – 17). The paper answers three research questions:

What is social media?
How do companies use social media in recruitment and selection?
What can job seekers do in responding to companies’ social-media strategies in recruitment and selection?

People who follow my [...]

Have Blog, Will Travel

by Alan A. Lew, February 8, 2012

I have been “on the road” for just over a month now. I received a
Fulbright research grant to spend six months in Malaysia studying
coastal tourism development. The first month was a whirlwind tour that
included about a week each in Kuala Lumpur, Kota Kinabalu (mostly house
hunting), Singapore (for Chinese New Year), and a road trip [...]

Have Blog, Will Travel

by Alan A. Lew, February 7, 2012

I have been “on the road” for just over a month now. I received a Fulbright research grant to spend six months in Malaysia studying coastal tourism development. The first month was a whirlwind tour that included about a week each in Kuala Lumpur, Kota Kinabalu (mostly house hunting), Singapore (for Chinese New Year), [...]

Over the past few weeks Joe Buhler and I have been having numerous Google+ conversations concerning the effectiveness of social media. Joe is a principal of buhlerworks, an expert in development and execution of social web marketing strategies.

Several conversations dealt with the many myths surrounding social media so I asked Joe to write a guest [...]

Driven by positive same-store sales and an increasingly optimistic outlook among restaurant operators, the National Restaurant Association’s Restaurant Performance Index (RPI) rose to its highest level in five months.

The RPI, a monthly composite index that tracks the health of and outlook for the U.S. restaurant industry, stood at 100.6 in November, up 0.6 [...]

Social media is becoming increasingly important in the hospitality industry. All the thought leaders in Internet marketing are pushing it and hotels are scrambling to adapt to the new social reality. Hoteliers need to step up social media efforts to master at least the key media – Facebook, Twitter, YouTube and now Google+.

But if you [...]

Last month my blog post – “Can Your Hotel Afford to Ignore Google+?” speculated that it was only a matter of time before Google started incorporating Google+ social signals into website rankings.

That time arrived quicker than I thought. Starting now smart hoteliers need to begin embracing Google+ as a major component of their Search [...]

Hotels must love and hate those online travel agents (OTAs) like Expedia, Hotwire, and Travelocity because on one hand, OTAs bring more business to hotels and on the other hand, hotels have to pay commissions to every reservation made through OTAs. For years, Hotels have been making efforts to improve their own websites so that [...]

Many consumers use group-buying websites like LivingSocial and Groupon to find deals nowadays. Certainly, these websites can help business draw traffic and bring in new customers, but I must say that promoting business on group-buying websites is NOT for everyone, regardless how effective this distribution channel may appear. 

Why? — That’s a great question. First, please [...]

Yesterday, I visited the ING Direct Café located at the corner of Post St and Kearny St in San Francisco. ING Direct Café is an innovative banking concept, currently available in major cities like New York City, Chicago, Toronto, Las Angeles, and San Francisco. So, what makes this bank so special?

There is big open space [...]