The Outlook for the Hotel Industry

Starting from 2010, I heard from quite a few hotel managers and in a variety of cover stories that the lodging industry is recovering from recession. As ADR, RevPAR, and occupancy are slowly improving in major markets, March Gordon, the President of Morgans Hotel Group, Co., shared his experience of developing and managing boutique hotels in a Fox News video.

As suggested in this interview, a boutique hotel can stand out in a competitive market with distinguished hotel design, great dining and entertainment experience, and exceptional service. Some of the Morgans properties also incorporate the sustainability concept. Because each boutique hotel is unique in some ways, the group is able to operate a cluster of boutique hotels in the same neighborhood.

I agree with March Gordon and have discussed relevant topics such as hotel designs, boutique hotel trend, and green hotel trend. On the way of slow recovery, what is the outlook for the hotel industry? What strategies can hoteliers take to better position their lodging products? How important is “uniqueness” in positioning and marketing a hotel brand and/or property?

Interested in watching the video, please visit http://video.foxnews.com/v/4567868/hospitality-industry-in-tough-economy/.

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