Archive | January, 2012

Balancing Social Media vs. Sales

Social media is becoming increasingly important in the hospitality industry. All the thought leaders in Internet marketing are pushing it and hotels are scrambling to adapt to the new social reality. Hoteliers need to step up social media efforts to master at least the key media – Facebook, Twitter, YouTube and now Google+. But if […]

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Smart Hoteliers Embrace Google+ For Better SEO

Last month my blog post – “Can Your Hotel Afford to Ignore Google+?” speculated that it was only a matter of time before Google started incorporating Google+ social signals into website rankings. That time arrived quicker than I thought. Starting now smart hoteliers need to begin embracing Google+ as a major component of their Search […]

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Some Considerations of Promoting Business on Group-Buying Websites

Many consumers use group-buying websites like LivingSocial and Groupon to find deals nowadays. Certainly, these websites can help business draw traffic and bring in new customers, but I must say that promoting business on group-buying websites is NOT for everyone, regardless how effective this distribution channel may appear.  Why? — That’s a great question. First, […]

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