Archive | April, 2012

The Challenge of Benchmarking Tourism’s Global Economic Value

In 2008, I posted on this blog: "Tourism is Not the World’s Largest Industry" — which actually came from my book: Understanding and Managing Tourism Impacts: An Integrated Approach (with C.Michael Hall, 2009, Routledge, UK).  That post has been one of the most visited on my blog. I see today that the World Travel and Tourism Council […]

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The Challenge of Benchmarking Tourism’s Global Economic Value

I fully agree that tourism is a huge global economic activity that just continues to grow despite economic upheavals across the globe. However, I caution everyone to be careful in accepting the illusion of hard number results from any study that tries to compare tourism economic activities with other industries at a global or even regional scale.

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Tune-Up Your Website for Peak SEO Performance

No one can guarantee your hotel will show up on the first page of a Google search for hotels in your destination, but that’s the goal every hotel must strive for. Why? Because research shows that if your hotel doesn’t appear on page 1 or 2, it is practically invisible. Few people look beyond the first two pages when doing a search.

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