The Challenge of Benchmarking Tourism’s Global Economic Value

In 2008, I posted on this blog: "Tourism is Not the World’s Largest Industry" — which actually came from my book: Understanding and Managing Tourism Impacts: An Integrated Approach (with C.Michael Hall, 2009, Routledge, UK).  That post has been one of the most visited on my blog.

I see today that the World Travel and Tourism Council (WTTC) has recently commissioned a study to, yet again, prove

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