Archive | December, 2012

Supercharge your SEO -­ Turn Up the Volume on PR

The world of search engine optimization has taken several dramatic turns in the past few years. Consequently, successful small luxury hotels have changed course to address the new reality.

This article provides an overview of changes in SEO, shows why public relations is more important than ever for web visibility and lastly, provides a unique offer to a few fast-acting general managers.

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Give em’ the Pickle …

My very first restaurant job was washing dishes at Farrell’s Ice Cream Parlor in Portland, Oregon. At that time Marriott owned the brand, and I was a Marriott employee, but we all “worked for Farrell’s”. Being in Portland we had the pleasure of seeing Mr. Farrell and his wife Mona in for a quick bite. […]

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