It is no doubt that more employers are using socialmedia in recruiting and screening job candidates. As a job candidate, however, will you turn down an offer if the company does not allow you to use social media at work?
This CNN News video reports some very interesting statistics. According to a survey of 300 job recruiters:
• 91% employers use social media in screening job candidates; 9% do not.
• When screening job candidates on social media, 76% use Facebook, 53% use Twitter, and 48% use LinkedIn.
•69% had rejected a candidate based on the “negative information” they found online about the candidate; 26% never rejected anyone; 5% do not use social media in screening at all.
•The top “negative information” includes lying about a candidate’s qualifications and the inappropriate contents posted on social media sites.
•68% had hired someone because of the “positive information” they found about the candidate on social media sites.
•“Positive information” is helpful in portraying a candidate’s positive personality, true qualifications/credentials, and creativities.
Another interesting study by Cisco with 3,000 participants who are between 18 and 30 years old reveals that: (a) 2/3 of job candidates will ask about employers’ social media policy in job interviews and (b) 56% will actually turn down a job offer if the company bans social media.
These studies support my advocates of managing people’s persona on social media as well as the needs for companies to develop a good social media policy.
So, how important does social media mean to you during the time when you are looking for a job and later when you are making a decision among multiple offers?
For more discussions of using social media in job search, please check out the following discussion:
More Employers Are Using Social Media in Screening Job Candidates
Privacy vs. Efficacy: Which One Would You Choose? (Using Facebook in Job Search)
One Has No Choice But to Manage His/Her Online Image
Background Check on Social Media: Now Is a Serious Business
Using Facebook for Background Check
Social Media and Job Search I
Social Media and Job Search II
Social Media and Job Search III
Personal Brand and Social Media
Managing Your Online Reputation
Ways to Clean Up a Person’s Negative Online Reputation