469 Seconds That Will Change Your Hotel’s Marketing Strategy

Driving Profitable Direct Revenue should be the mantra for every hotelier today. This is particularly true for independent luxury properties that stand to gain the most by encouraging guests to book direct rather than through an OTA.

While the internet and blogs are full of varying tactical measures for hoteliers to eke-out a little more direct business, there seems to be a huge void when it comes to offering a comprehensive strategic marketing approach to driving profitable direct revenue – until now. 

At HSMAI’s Digital Marketing Strategy Conference held earlier this year I was asked to present “The Power of iCRM” and provide case studies proving that iCRM works.…

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