Independent Hotels Are Booming

Independent hotels

If you follow hotel performance data then you know they are experiencing what can best be described as boom times. What’s most interesting is that independents are significantly outpacing their branded brethren.

And in case you haven’t seen the data, here are a few highlights from a recent Lodging Magazine article.

  1. Independent hotel ADR growth is running at twice the rate of ADR growth as branded hotels
  2. Large markets with significant international travelers (like Las Vegas, Manhattan, Los Angeles) are helping to drive this trend
  3. However some of the biggest increases are being seen in smaller markets like Rochester, MN (+80%) and Prescott, AZ (+75%)

Interestingly enough, the data source for these insights comes from Expedia and only cover US markets, but the same underlying fundamentals most likely apply to hotels in international destinations as well.…

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