Archive | December, 2017

Happy New Year from MP&A Digital & Advertising!

Wishing you beautiful reflections as the sun sets on 2017! Happy New Year from the MP&A team! Best wishes, Madigan Pratt, Ann Hughes, Catherine Smagala, Harshad Methrath, Amy Kerr, Stephanie Miller & Erica Hammett Nisbet Plantation photo courtesy of Tina Thuell Photography; Rosalie Bay Resort photo courtesy of Randy Kerr …

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Hotels are now entering the short-term residential rental business

It is clear that room-sharing services have created a big threat to hotels — even though a recent study also reported that Airbnb listings could actually have positive impacts on hotels’ RevPAR (revenue per available room) performance. Hotels are firing up for a new war against Airbnb, as well as other platforms that provide short-term residential rental services. Many hotels, […]

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More hotels are adopting the ‘asset-light’ strategy

Earlier this month, Hyatt Hotels made an announcement about the company’s plan of selling its $1.5 billion worth of real estate in the next three years. By doing so, Hyatt would become another major hotel chain in the market that adopts the “asset-light” strategy, allowing the hotel to focus on franchising service with long-term management contracts. […]

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What is the future of tradeshows? The case of the Canton Fair

Canton (Guangzhou) is currently hosting the largest tradeshow in China — the Canton Fair. Officially known as the China Import Export Fair (or the China Export Commodities Fair before 2007), the Canton Fair is a biannual event with one session in the spring and the other in the fall. For decades, the Canton Fair was the […]

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CHRS 2017: Opportunities in the era of disruption

I was in Ithaca, New York, last week for the 2017 Cornell Hospitality Research Summit(#CHRS2017), where a good mix of industry professionals and academic researchers shared their viewpoints on the outlooks of the hospitality business and findings of relevant research. This year, the conference’s theme was “opportunities in the era of disruption.” So, what are the disruptions? In […]

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MP&A Digital Named Agency of Record for Young Island Resort

Private, romantic Young Island Resort in St. Vincent and the Grenadines recently named hospitality marketing specialists MP&A Digital & Advertising as its agency of record. The full-service marketing agency is charged with providing a comprehensive communications plan to increase awareness, bookings and drive profitable revenue for the 29-cottage property. The cornerstone of the program is […]

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