The First Responder in Weather-Related Crisis Communications: Social Media

Last fall, hurricanes Irma, Jose and Maria made names for themselves in the Caribbean and U.S. As hotels were unfortunately pummeled with Category 5 hurricanes, many people turned to social media for updates.

Followers and concerned parties want – and expect – timely updates. While challenges are unavoidable, a hotel’s ability (or lack thereof) to effectively communicate critical information can affect its brand reputation, guest relationships and long-term revenue.

After a weather-related crisis, the last thing you want to add is a communications disaster.…

The post The First Responder in Weather-Related Crisis Communications: Social Media appeared first on Hospitality Marketing Blog.


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