What You Think Doesn’t Matter

As a hotelier, you may think you have seen it all (or maybe know it all), but that is not the case. The hospitality industry and how you convince guests to book is changing at warp speed and the only way to keep up is to listen to your guests.

One way to do this is by testing. You may find out that what you think is the best way to communicate with your guests may not be what the guest prefers.…

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