Author Archive | Linchi Kwok

Creating Original Content — First and Foremost for Blogging

Do you know many websites are built on a WordPress (blog) theme?  Oh yes.  People are very likely reading blogs when they browse contents on the internet, and blogging can be very effective in marketing communications and making sales.  Yet, how does blogging different from Facebook or Twitter updates?  What can we expected from a […]

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Integrating Mobile Technology into Customer Service

Today, 52% of the population have smartphones, of whom over 94% are expected to use smartphones in searching for local business, according to a recent newsletter I received from the California Lodging Industry Association.  Many OTAs (online travel agents such as Expedia.com and Priceline.com) and entrepreneurs are getting into the “app business,” and they are […]

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Moving Forward in 2014

In August 2009, I graduated from Texas Tech University and moved from Lubbock, TX to Syracuse, NY for a tenure track position at Syracuse University (SU).  Six months later, in January 2010, I signed up in all major social media websites.  I called that “ I am entering a new era.”  Thanks to social media, […]

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Interested in a Sales/Marketing Position? You’d Better Start Tweeting

Traditionally, companies promote sales by initiating one-way, and often persuasive messages to influence buyers’ purchasing decisions, but social media has destroyed the “one-to-many-communication” model. And because of that, if one wants to work in the field of sales and marketing, s/he must know how to communicate effectively on social media. Well, many people have already […]

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Learning while Tweeting: Why Not?

Using smartphones in class?  Don’t students have enough distractions?  Doesn’t tweeting or texting make students disrespectful to the professor in class? As a professor myself, I certainly understand how distracting a smartphone can be to a student in class, but at the same time, I also believe using smartphones and tablet computers can enhance students’ […]

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Social Networking at Age 13: Why Not?

LinkedIn announced two updates, according to The Wall Street Journal.  First, LinkedIn introduced verified university pages, providing new cyber space for applicants, current students, alumni, faculty, and staff to engage with one another.  Second, LinkedIn dropped the minimum age for the website to 13 (14 in the U.S.).  Facing these new changes, some people are concerned […]

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Human Technology: Reflections on My Tour of Google LA Office

Last week, I visited Google LA Office with a friend.  We went there to pick up his Google Glass.  Supposedly, I should talk about my experience with the Glass, right?  But in fact, I would rather share with you my reflections on the tour. I arrived 30 minutes ahead of schedule, but two Google associates had been waiting […]

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Wedding Etiquette in the Age of Social Media

In today’s age, a guest shares an average of 22 photos per wedding on social media sites (The Today Show – NBC News Network). The truth is no matter if we like it or not, social media has forever changed the way people do weddings, but does everyone know the wedding etiquette in the age […]

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Smartphones: An Effective Means for Employee Recruitment

SoLoMo – Social, Local, and Mobile – is not a trend; it is happening right now on this moment. If a company does not have a clear SoLoMo strategy or a mobile-optimized website by now, the company has fallen behind in competition. I am an optimistic person and thus believe many companies have already taken […]

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