Author Archive | Linchi Kwok

SoLoMo for All Social Media Strategists

A successful social media strategy must integrate three key components: “social,” “local,” and “mobile.” According to a recent special report in the Nation’s Restaurant News, $159 billion of U.S. retail sales in 2012 were influenced by SoLoMo. Over 116 million people own smartphones. In July 2012 alone, 90 million American had accessed retail information on […]

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SoLoMo for Social Media Strategists

A successful social media strategy must integrate three key components: “social,” “local,” and “mobile.” According to a recent special report in the Nation’s Restaurant News, $159 billion of U.S. retail sales in 2012 were influenced by SoLoMo. Over 116 million people own smartphones. In July 2012 alone, 90 million American had accessed retail information on […]

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How Much Does “Popularity” Cost on Social Networking Sites?

Money cannot buy us true friendship in the real life, but can we buy fans or followers on social networking sites? Absolutely, and the price might be cheaper than expected. Eric Steuer reported the following price tags in Wired Magazine: Facebook: 500 likes for $30 or 20,000 for $699 on Socialyup.com Twitter: 1,000 followers for […]

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Retention Management – What Strategies Are (Not) Working?

The U.S. added 157,000 payroll positions in January according to The New York Times. Such job growth, however, did not result in a lower unemployment rate. On the contrary, the unemployment rate rose to 7.9% for the month. What is going on? There must be more than one reason behind that. One could be employers […]

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Social Media in Mainland China – “bei hexie le”

What? Bei hexie le??? For your information, that is not a typo. In Mandarin Chinese, “bei hexie le” means “(something) has been harmonized.” According to the Wall Street Journal report by Xiao Qiang and Perry Link, people in mainland China have to be very “creative” when communicating on the internet because the government is actively […]

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Grooming Standards, Social Media, and Company Polices

I recently read two discussions about company policies on employees’ grooming standards and social media. I believe they both deserve our attention, especially if we are working in the service sector. The first one is about a company’s guidelines on employee dress codes and grooming standards. Today, there are more people wearing tattoos and piercings […]

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