Awards are often associated with ego. Ever been told not to hire an agency that touts its awards? If you’re nodding, let me challenge you for a moment. Have you ever thought about returning your hotel’s awards? That TripAdvisor Certificate of Excellence or those Four Diamonds from AAA? Absolutely not. Those awards help the world […]
Author Archive | Madigan Pratt
In this month’s Freelance Friday, the spotlight is on Matt Meltzer, Miami editor for Thrillist. He is also the senior editor for Miami411.com and assistant professor of Business Writing at his alma mater, the University of Miami. He occasionally writes for Condé Nast Traveler and Cruise Critic. Prior to his journalism career, Matt had quite […]
Newsrooms are nearly nonexistent. Sure, it’s an added challenge to any PR pro’s day, but imagine the freelancer who’s trying to concentrate on quality writing while having to hustle their stories – all day, every day. To show our love for these dynamic free agents who are on this crazy (and rewarding) ride along with […]
Wishing you beautiful reflections as the sun sets on 2017! Happy New Year from the MP&A team! Best wishes, Madigan Pratt, Ann Hughes, Catherine Smagala, Harshad Methrath, Amy Kerr, Stephanie Miller & Erica Hammett Nisbet Plantation photo courtesy of Tina Thuell Photography; Rosalie Bay Resort photo courtesy of Randy Kerr …
Private, romantic Young Island Resort in St. Vincent and the Grenadines recently named hospitality marketing specialists MP&A Digital & Advertising as its agency of record. The full-service marketing agency is charged with providing a comprehensive communications plan to increase awareness, bookings and drive profitable revenue for the 29-cottage property. The cornerstone of the program is […]
WILLIAMSBURG, Va. – MP&A Digital & Advertising, an award-winning full-service agency in Williamsburg, has promoted Harshad Methrath to Associate Creative Director. Methrath has been a Graphic and Web Designer at the agency since June 2010. He has been responsible for the design and execution of website, print and digital media efforts for all of the […]
The world of search engine optimization has taken several dramatic turns in the past few years. Consequently, successful small luxury hotels have changed course to address the new reality.
This article provides an overview of changes in SEO, shows why public relations is more important than ever for web visibility and lastly, provides a unique offer to a few fast-acting general managers.
Recognized as Jamaica’s leading hotel, Jamaica Inn is launching its new website using a unique two-pronged social media promotion. Themed “Wish You Were Here” the promotion asks travelers to Tweet, pin, post or share a photo from the Jamaica Inn website through their respective social media channels for a chance to win one of two […]
David Dodwell A Bermudian and graduate of the highly acclaimed Cornell Hotel School, David Dodwell has more than four decades of experience in hospitality and is the owner of The Reefs in Bermuda and Nisbet Plantation on Nevis. Both resorts have been highly acclaimed in consumer travel media over the years but nothing could have […]
Email marketing, when executed well, is one of the most powerful sales media a small luxury hotel has in its marketing toolbox.