Where are your guests when they’re not at your hotel? The answer is simple: they’re on social media. But, the real question is: are they on your social media? Social media is becoming the go-to platform for many travelers who no longer want to visit websites, pick up the phone or even send an email. […]
Author Archive | Madigan Pratt
As an owner or general manager of an independent luxury hotel have you ever asked this question? How about recently? Although you’d love for guests to make reservations through your website, the truth is many don’t, especially if you cater to the leisure crowd. These guests feel compelled to call because they are spending their […]
The 44th Annual General Meeting for the European Hotel Manager’s Association (EHMA) will be held in Amsterdam, Netherlands March 17 – 19, 2017. The theme for this year’s event is, “Disruptors in Luxury Hospitality” and will include a distinguished list of speakers from around the globe. Madigan Pratt, president of MP&A Digital & Advertising located […]
Coming off of a record year in 2015, Caribbean hotel occupancy in 2016 has declined every month so far this year compared to last according to the folks at STR. Blame it on Zika, AirBnB, Brexit, Cuba or the airlines if you like, but there is something else at work this year – the US […]
Driving Profitable Direct Revenue should be the mantra for every hotelier today. This is particularly true for independent luxury properties that stand to gain the most by encouraging guests to book direct rather than through an OTA. While the internet and blogs are full of varying tactical measures for hoteliers to eke-out a little more […]
WILLIAMSBURG, Va. – MP&A Digital & Advertising, an award-winning full-service agency in Williamsburg, has promoted Harshad Methrath to Associate Creative Director. Methrath has been a Graphic and Web Designer at the agency since June 2010. He has been responsible for the design and execution of website, print and digital media efforts for all of the […]
The world of search engine optimization has taken several dramatic turns in the past few years. Consequently, successful small luxury hotels have changed course to address the new reality.
This article provides an overview of changes in SEO, shows why public relations is more important than ever for web visibility and lastly, provides a unique offer to a few fast-acting general managers.
Recognized as Jamaica’s leading hotel, Jamaica Inn is launching its new website using a unique two-pronged social media promotion. Themed “Wish You Were Here” the promotion asks travelers to Tweet, pin, post or share a photo from the Jamaica Inn website through their respective social media channels for a chance to win one of two […]
David Dodwell A Bermudian and graduate of the highly acclaimed Cornell Hotel School, David Dodwell has more than four decades of experience in hospitality and is the owner of The Reefs in Bermuda and Nisbet Plantation on Nevis. Both resorts have been highly acclaimed in consumer travel media over the years but nothing could have […]
Email marketing, when executed well, is one of the most powerful sales media a small luxury hotel has in its marketing toolbox.