Author Archive | Madigan Pratt

What the Hell is Happening in Reservations?

As an owner or general manager of an independent luxury hotel have you ever asked this question? How about recently? Although you’d love for guests to make reservations through your website, the truth is many don’t, especially if you cater to the leisure crowd. These guests feel compelled to call because they are spending their […]

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Madigan Pratt to Discuss Hotel CRM at European Hotel Manager’s Association Conference

The 44th Annual General Meeting for the European Hotel Manager’s Association (EHMA) will be held in Amsterdam, Netherlands March 17 – 19, 2017. The theme for this year’s event is, “Disruptors in Luxury Hospitality” and will include a distinguished list of speakers from around the globe. Madigan Pratt, president of MP&A Digital & Advertising located […]

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469 Seconds That Will Change Your Hotel’s Marketing Strategy

Driving Profitable Direct Revenue should be the mantra for every hotelier today. This is particularly true for independent luxury properties that stand to gain the most by encouraging guests to book direct rather than through an OTA. While the internet and blogs are full of varying tactical measures for hoteliers to eke-out a little more […]

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Marketing to Affluent American Travelers

As the owner or general manager of a small luxury hotel you know the success of your property depends in large part on your ability to attract today’s affluent American traveler. But who are these people, what do they think about themselves and how do they plan to spend their money on big ticket items? […]

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Supercharge your SEO -­ Turn Up the Volume on PR

The world of search engine optimization has taken several dramatic turns in the past few years. Consequently, successful small luxury hotels have changed course to address the new reality.

This article provides an overview of changes in SEO, shows why public relations is more important than ever for web visibility and lastly, provides a unique offer to a few fast-acting general managers.

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Jamaica Inn Uses Social Media to Launch New Website

Recognized as Jamaica’s leading hotel, Jamaica Inn is launching its new website using a unique two-pronged social media promotion. Themed “Wish You Were Here” the promotion asks travelers to Tweet, pin, post or share a photo from the Jamaica Inn website through their respective social media channels for a chance to win one of two […]

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Hotelier Interview: The Remarkable David Dodwell

David Dodwell A Bermudian and graduate of the highly acclaimed Cornell Hotel School, David Dodwell has more than four decades of experience in hospitality and is the owner of The Reefs in Bermuda and Nisbet Plantation on Nevis. Both resorts have been highly acclaimed in consumer travel media over the years but nothing could have […]

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