No one can guarantee your hotel will show up on the first page of a Google search for hotels in your destination, but that’s the goal every hotel must strive for. Why? Because research shows that if your hotel doesn’t appear on page 1 or 2, it is practically invisible. Few people look beyond the first two pages when doing a search.
Author Archive | Madigan Pratt
Over the past few weeks Joe Buhler and I have been having numerous Google+ conversations concerning the effectiveness of social media. Joe is a principal of buhlerworks, an expert in development and execution of social web marketing strategies. Several conversations dealt with the many myths surrounding social media so I asked Joe to write a […]
Social Media is a passing fad and usage will decline. Whenever I hear a comment like this I start by stating the facts about where we are and then discuss where we are going.
Social media is becoming increasingly important in the hospitality industry. All the thought leaders in Internet marketing are pushing it and hotels are scrambling to adapt to the new social reality. Hoteliers need to step up social media efforts to master at least the key media – Facebook, Twitter, YouTube and now Google+. But if […]
Last month my blog post – “Can Your Hotel Afford to Ignore Google+?” speculated that it was only a matter of time before Google started incorporating Google+ social signals into website rankings. That time arrived quicker than I thought. Starting now smart hoteliers need to begin embracing Google+ as a major component of their Search […]
Earlier this summer when Google launched Google+, its social networking site, it was only open to individuals. Last month Google+ announced it was available to businesses and brands are beginning to embrace it. Why? Right now it appears as though it is primarily a defensive move.
« Leisure Travel Turns Up The Internet Advertising Volume Pros and Cons of Deal Sites Oct 5th, 2011 by Madigan Pratt You have probably read countless blogs, attended numerous conferences and listened to endless sales pitches where Deal Sites explain their business models and the benefits they offer hotels. I have too. So what’s the […]
The Interactive Advertising Bureau has released the results of First Half 2011 industry performance report for the US market. The research was conducted by PwC. I’d like to share some highlights. First Half Industry highlights: Internet advertising in the US increased 23% in the First Half 2011 vs. 2010 and totaled $14.9 billion. FYI – […]
Who in travel hasn’t said, “I’ve got to write a book.” This is usually followed by, “It’ll be hilarious, but nobody will believe any of it is true.” I just finished reading the funniest article in Travel Weekly, of all places.
As the Great Recession lingers and talk about a double dip intensifies, it seems appropriate to focus on the perils of marketing on price.
It is a topic discussed often over the past four years and continues to be a hot topic today.