Madigan Pratt « Hospitality.BlogNotions - Thoughts from Industry Experts

Hospitality industry veteran Madigan Pratt has spent more than 25 years providing strategic counsel to independent hotels, luxury resorts and some of the Caribbean’s top destinations and tourism boards. See full bio

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Madigan Pratt

Pratt’s career began in New York City at some of the world’s top advertising and direct marketing agencies, advising Fortune 500 companies including Procter & Gamble, Colgate Palmolive, Citibank, Xerox and M&M/Mars. It was here that he witnessed first-hand the power of customer relationship marketing in both deepening customer loyalty and increasing revenue.

In 1989, Pratt created his own marketing agency and set out to bring the sound principles of customer relationship marketing to the hospitality industry. At Madigan Pratt & Associates, Madigan leads a team of marketing, public relations and social media professionals who deliver integrated marketing communications that get attention… and results.

In fact, Madigan Pratt & Associates has proven that big results don’t have to come from big budgets. Small, independent hotels and luxury resorts can acquire and retain profitable customers through smart database management and personal one-to-one communications.

The agency has not only achieved positive a return on investment (ROI) for its clients, but has earned industry praise along the way. Madigan Pratt & Associates has been the recipient of the prestigious 1to1 Marketing Impact Award presented by Peppers & Rogers Group, the world’s leading authority on customer relationship management. In addition, the agency has been honored with a Gold Atlas Award for Marketing Effectiveness from the Association of Travel Marketing Executives (ATME), and Silver and Gold Adrian Awards from the Hospitality Sales and Marketing Association International (HSMAI).

A well published author and popular conference speaker, Pratt has directed marketing programs for Massachusetts, Cayman Islands, Barbados, Grand Bahamas Island, the Caribbean Tourism Organization and Scotland. He has also directed loyalty marketing programs for The Reefs and 9 Beaches in Bermuda, Nisbet Plantation Beach Club in Nevis, Casa del Mar, Beach, Golf & Spa Resort in Mexico, and Tranquility Bay Antigua.

He has served on numerous travel industry association boards including the Caribbean Tourism Organization, The Association of Travel Marketing Executives and HSMAI Resort Marketing Advisory Board.

www.madiganpratt.com
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