Tag Archives | Restaurant

SoLoMo for All Social Media Strategists

A successful social media strategy must integrate three key components: “social,” “local,” and “mobile.” According to a recent special report in the Nation’s Restaurant News, $159 billion of U.S. retail sales in 2012 were influenced by SoLoMo. Over 116 million people own smartphones. In July 2012 alone, 90 million American had accessed retail information on […]

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Why so many job interviewers are terrible

Managers often think that they have reached a career level where they have been magically imbued with the gift of giving a good job interview. It doesn’t work that way. By Stephenie Overman FORTUNE — What songs best describe your work ethic? How many cows are in Canada? A penguin walks through that door right […]

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Interview tips “101”

I my 30+  years in the Hospitality Industry many things have changed, but one thing remains true move than ever. In this  day of social media, texts, e-mails, and voice mail, the face to face interview remains one of the most vital parts of the job search process. You cannot be too prepared for this […]

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“SoLoMo” and Legislation

The “SoLoMo” (Social, Local, and Mobile) movement has great impact on consumer behavior and business operations. Now than ever before, more consumers are using mobile payments. According to a recent report @USAToday, the number of mobile payment users is expected to surge from 160.5 million in 2011 to 212.2 million in 2012, a 32% increase; likewise, the […]

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Drawing Facebook Users’ Attention by Posting “Popular” Social Media Messages

Facebook has become one of the most important means for B2C (business-to-consumer) communications. When a Facebook user likes, posts comments, or shares content with their Facebook credentials, an update will appear on this person’s wall, helping companies rapidly spread information. Companies must pay close to attention to Facebook users’ reactions to the messages they send […]

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“我們歡迎您” – Welcome Chinese Tourists

The September 1st issue of The Economist reported that China has become the No. 3 country by overseas-tourism spending. Between October 2011 and July 2012, the U.S. had processed one million tourist visa applications from China, a big increase of 43% for the same period a year earlier. Chinese tourists are coming to our way. In […]

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Is It a Good Business Strategy to Offer Phone-Free Discount?

A restaurant is offering 5% discount to customers who leave their cellphones at the door during the meal. The restaurant owner wants his customers to enjoy the dining experience and food without getting distracted by their cellphones, according to this Fox News video. Is this phone-free strategy well received and working? It works very well for […]

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Park Slope Moms to Fight Hooters

I often use Hooters as a case study in my Human Resource Management class for its controversial practice of hiring strictly good looking waitresses. I, however, have never expected that there are people who would dislike Hooters so much that they want to fight Hooters for opening a business in their neighborhood. Hooters’ concept relies […]

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