Tag Archives | Sales/Marketing

Interested in a Sales/Marketing Position? You’d Better Start Tweeting

Traditionally, companies promote sales by initiating one-way, and often persuasive messages to influence buyers’ purchasing decisions, but social media has destroyed the “one-to-many-communication” model. And because of that, if one wants to work in the field of sales and marketing, s/he must know how to communicate effectively on social media. Well, many people have already […]

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SoLoMo for All Social Media Strategists

A successful social media strategy must integrate three key components: “social,” “local,” and “mobile.” According to a recent special report in the Nation’s Restaurant News, $159 billion of U.S. retail sales in 2012 were influenced by SoLoMo. Over 116 million people own smartphones. In July 2012 alone, 90 million American had accessed retail information on […]

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How Much Does “Popularity” Cost on Social Networking Sites?

Money cannot buy us true friendship in the real life, but can we buy fans or followers on social networking sites? Absolutely, and the price might be cheaper than expected. Eric Steuer reported the following price tags in Wired Magazine: Facebook: 500 likes for $30 or 20,000 for $699 on Socialyup.com Twitter: 1,000 followers for […]

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Drawing Facebook Users’ Attention by Posting “Popular” Social Media Messages

Facebook has become one of the most important means for B2C (business-to-consumer) communications. When a Facebook user likes, posts comments, or shares content with their Facebook credentials, an update will appear on this person’s wall, helping companies rapidly spread information. Companies must pay close to attention to Facebook users’ reactions to the messages they send […]

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“我們歡迎您” – Welcome Chinese Tourists

The September 1st issue of The Economist reported that China has become the No. 3 country by overseas-tourism spending. Between October 2011 and July 2012, the U.S. had processed one million tourist visa applications from China, a big increase of 43% for the same period a year earlier. Chinese tourists are coming to our way. In […]

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Is It a Good Business Strategy to Offer Phone-Free Discount?

A restaurant is offering 5% discount to customers who leave their cellphones at the door during the meal. The restaurant owner wants his customers to enjoy the dining experience and food without getting distracted by their cellphones, according to this Fox News video. Is this phone-free strategy well received and working? It works very well for […]

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Orbitz Targets Mac Users for Pricier Hotels

Marketers have always been working diligently to better understand consumers and their behaviors. Using cellphone signals to track consumers’ shopping routines is a great example. Now, Orbitz has found some interesting statistics by comparing the spending habits of Mac users and PC users. And because of that, Orbitz will display pricier options on top of […]

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International Restaurant and Foodservice Show in NYC

Earlier this week, I was in New York City for The 2012 International Restaurant and Foodservice Show. Usually, I go to the International Hotel, Motel + Restaurant Show in November. So, this was the first time I attended this event. The Restaurant Show in the spring is not as big as the Hotel Show in […]

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