Tag Archives | Social Media

Interested in a Sales/Marketing Position? You’d Better Start Tweeting

Traditionally, companies promote sales by initiating one-way, and often persuasive messages to influence buyers’ purchasing decisions, but social media has destroyed the “one-to-many-communication” model. And because of that, if one wants to work in the field of sales and marketing, s/he must know how to communicate effectively on social media. Well, many people have already […]

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Learning while Tweeting: Why Not?

Using smartphones in class?  Don’t students have enough distractions?  Doesn’t tweeting or texting make students disrespectful to the professor in class? As a professor myself, I certainly understand how distracting a smartphone can be to a student in class, but at the same time, I also believe using smartphones and tablet computers can enhance students’ […]

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Social Networking at Age 13: Why Not?

LinkedIn announced two updates, according to The Wall Street Journal.  First, LinkedIn introduced verified university pages, providing new cyber space for applicants, current students, alumni, faculty, and staff to engage with one another.  Second, LinkedIn dropped the minimum age for the website to 13 (14 in the U.S.).  Facing these new changes, some people are concerned […]

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Human Technology: Reflections on My Tour of Google LA Office

Last week, I visited Google LA Office with a friend.  We went there to pick up his Google Glass.  Supposedly, I should talk about my experience with the Glass, right?  But in fact, I would rather share with you my reflections on the tour. I arrived 30 minutes ahead of schedule, but two Google associates had been waiting […]

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SoLoMo for All Social Media Strategists

A successful social media strategy must integrate three key components: “social,” “local,” and “mobile.” According to a recent special report in the Nation’s Restaurant News, $159 billion of U.S. retail sales in 2012 were influenced by SoLoMo. Over 116 million people own smartphones. In July 2012 alone, 90 million American had accessed retail information on […]

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How Much Does “Popularity” Cost on Social Networking Sites?

Money cannot buy us true friendship in the real life, but can we buy fans or followers on social networking sites? Absolutely, and the price might be cheaper than expected. Eric Steuer reported the following price tags in Wired Magazine: Facebook: 500 likes for $30 or 20,000 for $699 on Socialyup.com Twitter: 1,000 followers for […]

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Social Media in Mainland China – “bei hexie le”

What? Bei hexie le??? For your information, that is not a typo. In Mandarin Chinese, “bei hexie le” means “(something) has been harmonized.” According to the Wall Street Journal report by Xiao Qiang and Perry Link, people in mainland China have to be very “creative” when communicating on the internet because the government is actively […]

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